Who wouldn’t want to have their wedding proposal on a hot air balloon ride? We took the opportunity and proposed a contest to our client, Poh Kong, where the winners get the chance to have their wedding proposal in the air on this very special 12.12.12 date. The response to the contest was more than pleasing with about 336 submissions, making this campaign a success.
Other than promoting Poh Kong’s (client) wedding collection, we want to encourage couples to express their love and create memorable moments through Poh Kong.
Participants declare their love online and winners are selected based on creativity. To further promote the campaign, participants are encouraged to share their love declaration with friends and family online, with a chance to win the bonus prize.